Building Strong Brand

(Aug 16, 2005) Vietnam Economic News


The Vietnam Economic News' Kien Tuong spoke with Dang Thi Minh Phuong, chairwoman of the company's
Management Board.

Over the past 10 years, the Minh Phuong Co., Ltd. has made nonstop efforts to develop its business. Initially, the company had only 18 employees, but now it has built up a staff of more than 100 members.

At present, the Minh Phuong Co., Ltd. has four transaction offices and one transportation joint venture company.

What is your comment on the commodity transportation market and the service capability of your company?

Our company came into operation in 1995. At that time, transporting, receiving and delivering importexport goods were new services in the Vietnamese market. As soon as it was established, the Minh Phuong Co., Ltd. has worked out a strategy to develop these services. The States 'open door' policy has created favorable conditions for these services to develop. Over the past 10 years, the company has served large, important customers such as Taisei Corp, Mitsubishi Project, Obayashi Corp, and Sanyo.

What has the company done to enhance its competitiveness and maintain effective business despite continuous rises in the price of petrol and oil?

Minh Phuong not only provides ordinary transportation services but also sells multi-model transportation solutions that combine different transport means, by water, by land, and by air. The company can receive and deliver goods for customers even in difficult conditions such as when natural disasters happen. It always ensures on-schedule delivery of goods and offers the lowest possible transportation charge.

Apart from competition with other transportation service providers, Minh Phuong also meets difficulties due to the increasing price of petrol and oil. While other transportation companies have increased their charges by 30 percent, Minh Phuong increased its charge by only 10 percent. Therefore, the company has gained customer support. Moreover, Minh Phuong has suggested customers suitable transportation solutions to help save them as much money as possible.

As a member of the Ho Chi Minh City Young Entrepreneurs' Association, what advantage does Minh Phuong have?

The Ho Chi Minh City Young Entrepreneurs' Association is the place where companies can exchange information and experience, and seek possibilities to cooperate with each other in the spirit of equality and mutual benefit. Many foreign companies have also come to the association to seek business opportunities in Vietnam. The association offers companies specialized training courses in accounting, marketing, and business administration.

Could you say something about Minh Phuong's preparations for economic globalization?

Economic globalization will create opportunities for businesses to develop. Our company will continue to build and develop the Minh Phuong trademark in order to provide customers with the best services. In addition, we will keep on improving our staff's management skills and updating their knowledge in the field of transporting, receiving and delivering goods.